On Demand Webinar Hosted by Service Strategies
Productize Your Services: Design Them for Value and Profitability
Service providers are often disappointed with the results their service offerings deliver. Either they are not selling well or not as profitable as hoped. In many cases, this lack of success is due to insufficient planning prior to launch. In order to avoid the lost service opportunity associated with a “Ready – Fire – Aim” approach, services must be designed with the appropriate value from the start. And, they must be designed to be delivered consistently and profitably. In this session, our guest John Kilian, president of AntFarm Inc. introduced the concept of Service Blueprinting, a proven approach to developing compelling, high demand services. Attendees learned a step-by-step framework for designing services specifically focused on satisfying customer needs and creating a solid foundation for selling the value in your services. Topics included:
• Establishing the business objectives for your services
• Assessing customer needs and the required service outcomes
• Identifying the target market for your services
• Defining the service delivery process – the Service Blueprint
President, AntFarm Inc.
John Kilian is the founder of AntFarm Inc. a firm specializing in helping service providers design their services to be easier to sell, and more profitable to deliver. Using a Service Blueprinting approach, AntFarm has helped technology companies, managed service providers and systems integrators grow their services business through improved service design and delivery.