The Brilliant Service Account Manager: Orchestrator of the Customer Experience
On Demand Webinar – Hosted by Service Strategies
In this fast-paced, experience proven one-hour session, attendees learned why Service Account Managers (SAMs) are the key drivers of brilliant customer experiences.
this informative session featuring Dr. James “Alex” Alexander we discussed how to help Service Account Managers take center stage by building trust-based relationships with key customers, gain more business in existing accounts and create a competitive advantage.
Webinar participants also discovered:
- The huge obstacles that make the SAM job so challenging in the traditional selling/servicing model.
- What brilliant SAMs do to proactively overcome these challenges to positively impact the customer experience.
- How the brilliant SAM becomes the prime driver of customer success by owning the account and taking charge of the vital customer touch points.
- The 5 steps to transition today’s SAMs to pro-active, strategic-thinking, value-creating rock star
You’ll find relevance in the topics, value in the content and enjoy the crisp, to-the-point presentation.
Dr. James “Alex” Alexander
Founder – Alexander Consulting
James “Alex” Alexander, Ed.D, is the founder of Alexander Consulting, a management consultancy that helps product companies create and implement services strategies. He researches, publishes, trains, and speaks on the critical issues services leaders face. Alex has authored or co-authored over 80 articles, three white papers, five research reports, and three books and has taught at universities in the U.S., Europe, and Mexico.
Title: The Brilliant SAM: Orchestrator of the Customer Experience
Broadcast Date: Thursday, June 19, 2014