Services account management is a critical capability for almost all organizations selling and delivering complex products and services. Yet, as customers needs, wants, and expectations have grown, so has the role of the high-performing services account manager evolved to meet these new requirements.
Hosted by Service Strategies and presented by Dr. James Alexander, webinar participants learned the 4 R’s of effective services account management:
– Resolution: Learn what must be in place to resolve issues fast with the minimal amount of hassle both to the customer and to your organization.
– Retention: Understand what it takes to re-up 98% of your existing services contract at renewal time.
– Revenue: Learn what it takes to get services account managers helping sell new business that customers want and need.
– Relationships: Learn what it takes to build trust deep and wide within the customer and also with key stakeholders inside your company. Find out how to best work with sales so that everyone wins.
Attendees gained practical ideas and useful recommendations to take their services account management to the next level of performance.