Become a Top Performing Strategic Account Manager

The Strategic Account Management workshop provides support and technical account managers with the relationship skills and account management tools they need to proactively increase customer loyalty, generate new business and accelerate their confidence.

In this highly-interactive workshop participants will learn the skills to become a top performing Strategic Account Manager and have the confidence to deal effectively at all levels within their accounts. They will be provided the proven tools that will accelerate building trust while effectively managing relationships both within their accounts and within their own organization. Attendees will have the chance to plan and practice real-life situations with their strategic accounts.

How Attendees Benefit

• Understand the four core competencies of top performing Strategic Account Managers
• Handle escalations effectively and efficiently
• Understand the customer’s buying process
• Establish trust to build strong relationships with key accounts
• Balance customer versus company advocacy
• Learn to persuade others beyond your control
• Learn and practice usage of six key account management tools

Who Should Attend

• Support and technical account managers
• Service and support escalation managers
• Anyone tasked with managing strategic accounts