Rockwell Automation Global Support Operations Achieve SCP Certification

Company’s North American Technical Support Center is first in history of SCP Standards program to receive certification 10 consecutive years

MILWAUKEE, Nov. 8, 2007 — Rockwell Automation, (NYSE:ROK) today announced that its North American Technical Support Center is the first in history to attain 10 consecutive certifications under the prestigious Service Capability & Performance (SCP) Standards.

SCP Standards quantify the effectiveness of customer service and support, and represent best practices in the industry. These standards are grouped into twelve major categories including employee development, service delivery processes, and research and development interfaces. In September 2007, Rockwell Automation successfully completed an extensive global audit against SCP Standards for its North American Support Center and four others in Brazil, Australia, Germany and the United Kingdom. The centers outside of North America have been certified against SCP Standards for the past four to six years. In total, the five SCP-certified support centers serve more than 50,000 customers worldwide and answer more than 60,000 calls each month.

“Being the first to reach the 10 consecutive years milestone and to certify five support centers through an extensive global audit, really underscores our dedication to deliver the highest quality support to our customers throughout the world,” said Mike Laszkiewicz, vice president, Customer Support & Maintenance, Rockwell Automation. ”We’re dedicated to helping ensure that our customers receive a standard of support, especially as the entire manufacturing industry and other users of automation technologies struggle to address a growing skilled labor gap.”

The Service Capability & Performance (SCP) Standards are designed to help improve the quality and effectiveness of technology service and support operations. A consortium of leading technology companies from around the world created the internationally recognized standards in cooperation with Service Strategies Corporation. The standards define best practices, quantify performance levels and establish a foundation for continuous improvement of service operations. Certification against the standards requires annual, comprehensive audits to confirm that companies consistently meet the requirements of the program.

“Rockwell Automation has demonstrated success in delivering high quality support during the past 10 years, as evidenced through the tenth certification in North America and the company’s adoption of standards throughout the global support operation,” said Greg Coleman, vice president of strategic programs for Service Strategies Corporation. “Rockwell Automation has made it clear they are committed to delivering world-class technical support by meeting the rigorous standards defined in the SCP program year after year, and their customers are reaping the benefits.”

About Service Strategies Corporation
Headquartered in San Diego, Calif., Service Strategies advances service excellence by providing industry standards, career development and strategic advisory services that help ensure delivery of consistent, high-quality technology services and support. Service Strategies applies a proven benchmark process to its programs that measures and drives effectiveness for continuous service improvement. Service Strategies’ programs help improve the service and support operations of industry leading technology companies worldwide.

For more information, please visit www.servicestrategies.com, email info@servicestrategies.com or call 858.674.4864, toll free in North America 800.552.3058.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a leading global provider of industrial automation power, control and information solutions that help manufacturers achieve a competitive advantage in their businesses. The company brings together leading global brands in industrial automation which include Allen-Bradley controls and services and Rockwell Software factory management software. Headquartered in Milwaukee, Wis., the company employs about 19,000 people serving customers in more than 80 countries. For more information on Rockwell Automation Services, please contact the Rockwell Automation Response Center, 10701 Hampshire Avenue South, Bloomington, Minn., 55438, 800.223.5354, ext. 2049. www.rockwellautomation.com/services.

All reader inquiries should be directed to the Rockwell Automation Response Center, 10701 Hampshire Avenue South, Bloomington, Minn., 55438, 800.223.5354, ext. 2049.  Allen-Bradley, Listen.Think.Solve. and Rockwell Software are trademarks of Rockwell Automation, Inc.