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Strategic Account Management – Big Does Not Mean Strategic (Webinar)

May 12, 2022 @ 9:00 am - 9:30 am

Customer Support Benchmark Study

Join us on Thursday, May 12th at 9:00 a.m. Pacific for this complimentary webinar hosted by Service Strategies.

Are your biggest accounts deserving of all the extra time, special effort, added concessions, and complimentary support you provide? Possibly so, but probably not. Of course, size matters. However, size is but one of the many criteria for determining accounts that are truly strategic to your organization and vital to your success.

During this fast-paced 30 minute session, you’ll discover the six components of the Strategic Account Management Criteria Screen and the three recommended steps for high-performance implementation. There are a lot of big dogs out there, but not all of them hunt. Learn how to use the Strategic Account Criteria Screen to choose the picks of the litter.

Join us for this informative webinar featuring special guest Dr. James “Alex” Alexander. You’ll find relevance in the topics, value in the content, and enjoy the crisp, to-the-point presentation.


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Guest Speaker
James Alexander
Alexander Consulting


Dr. James “Alex” Alexander is a services pundit and Service Strategies business partner that helps product companies create and implement services strategies.

He researches, publishes, trains, and speaks on the critical issues services leaders face.


May 12, 2022
9:00 am - 9:30 am




Service Strategies
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