By: Liz Murphy, Vice President, Professional Services – Datatel, Inc.
Eight years ago Liz Murphy was challenged by the Datatel CEO to move from her position as Vice President of Marketing to Vice President of Professional Services. The goal for the transition was to drive revenue growth from what had traditionally been an implementation services based business. After a lengthy journey riddled with political challenges, employee adjustments, and lots of business intelligence, Datatel now enjoys strong performance from a comprehensive PSO that has increased margins, revenue and client satisfaction and leads the company in revenue planning. Liz will present a framework for migrating to services-led organization along with tools and techniques for success and prescriptions for common ailments.
About the Speaker
Liz is the Vice President of Professional Services at Datatel, Inc. Since being named to this position in 2001, she has focused on driving revenue and increasing margins while building a strong team to deliver “knock your socks off service”. In October 2006, Liz was appointed to Datatel’s Board of Directors.
Liz’s Datatel career began in 1989 as Manager of Marketing for Datatel’s Benefactor Institutional Advancement software. Prior to joining Datatel, Liz held service-related positions throughout the higher education community for 8 years. From fundraiser to association staffer to marketer and services professional, she has focused on addressing Clients’ needs while balancing the business requirements of the organizations to which she has belonged.
Liz became Manager of Consulting Services at Datatel until 1995, when she was named Director of Marketing. In 1998, she was promoted to Vice President of Marketing. In that capacity, Liz established a team of nine product marketing managers.
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