Secrets of Successful Web Globalization

As companies increase their investments in emerging markets, Web globalization has crossed over from luxury to necessity. But successfully taking a Web site global isn’t easy. Every new market and language poses a host of new cultural and technical challenges.

This session provides attendees with a solid grounding in Web globalization best practices with an emphasis on Web-based customer support. Using real-world examples from Web sites such as Google, Microsoft, Intel, and Dell, participants will see firsthand how companies are localizing their Web sites to support prospects and customers around the world.

Topics of discussion include:

• Global navigation: Tips on improving user traffic to your localized Web sites.
• Global design: How to design a global Web site that is both globally consistent yet locally flexible.
• Global content management: Trends in managing Web sites across brands and borders.
• Translation memory and machine translation: How companies are using these technologies to improve customer support on the Web (and lower costs).