Transforming from Product-Centric to Customer-Centric

As the world leader in digital media creation tools for film, video, audio, animation, games, and broadcast markets, Avid Technology Inc. has had a strong product focus due to its industry leading brands. Beth Martinko, Vice President of Customer Success for Avid will discuss the strategies used in – and the challenges arising from – transforming the global support organization into a customer-centric operation. Beth will highlight how the company has aligned the efforts of its three major business units into a cohesive, customer focused organization capable of effectively serving the needs of a diverse and expanding global client base.

About the Speaker

Beth Martinko joined Avid in February 2008 as Vice President of Customer Success. Avid firmly believes that the success of our customers will lead to our success as a company. Beth’s role brings a focus on the success of our customers across all functions and geographies. Prior to her appointment to the Avid executive staff, Beth served as a consultant to assess Avid’s focus on customer success. As a catalyst for improved customer relations, Martinko’s tenure extends from senior leadership positions in professional services, customer support and HR at companies including GXS, Peregrine and Merant/Intersolv. Her career in the private sector has also led her to work at both Wavelight and HP as vice president of Customer Support, and at Data General and Northrup in product quality roles. Also active in the non-profit sector, Martinko is an advisory board member of Schools for Humanity and PSVillage, a forum for professional services leaders to network and share best practices.