Presentation from the 2014 Service Industry Summit
In this presentation from the 2014 Service Industry Summit, Doreen Pippen of ThermoFisher Scientific discussed the innovative, best-in-class training and education programs the company has created and how they have contributed to significant increases in satisfaction among ThermoFisher customers. Doreen also highlighted the efforts the company has made to create a robust self service experience for customers as part of the effort to drive higher levels of satisfaction and loyalty.
About the Presenter
Director of Marketing, Global Service & Support – ThermoFisher Scientific
Doreen Pippen is the Director of Marketing for the Global Service & Support organization of ThermoFisher Scientific. She leads the Service Product Management, Pricing and Market Development functions that are task with achieving business revenue targets and driving growth. Doreen joined the ThermoFisher Scientific organization in 2005 and served in multiple product management, business development and market development roles within the Protein Analysis, RNAi, Epigenetics and Real-time PCR reagents businesses. Doreen is a passionate, master practitioner of User Centered Innovation (UCI) and has been an influential leader in the practice of this methodology. Prior to ThermoFisher Scientific, Doreen was a product manager for Varian Incorporated and a Senior Scientist for Genta Inc. Doreen holds a Bachelors of Science in Biology with a minor in Chemistry from the University of San Diego and a Master of Business Administration from National University.